What is Keratin straightening?

Keratin straightening is a procedure that infuses natural keratin deep into the hair’s cuticle. This extremely popular procedure eliminates up to 95% of frizz and curl, while adding amazing shine, silkiness, and condition to the hair. The results can be rather extraordinary to say the least. Founded by renowned stylist Peter Coppola, all Keratin Complex treatments and styling products are formulated to contain natural keratin protein, which rebuilds, restores, and rejuvenates all types of hair including color-treated and chemically-processed hair!

How is this different from Thermal or Japanese straightening?

The look is somewhat similar to Japanese straightening, but instead of using “chemical relaxers” to straighten hair, it uses the keratin protein treatment that actually straightens the hair naturally. The treatment is kinder on the hair, improving its condition and restoring resiliency to leave hair strong and elastic. Better yet, it weatherproofs hair against flyaway frizz and the effects of moisture.

How long does it last?

It is a semi-permanent procedure that lasts about 3 to 4 months. Times vary, depending on how porous your hair was before the treatment took place. Repeating the treatment every few months will allow re-treatment of the new growth.

How long does it take to do the procedure?

It can take anywhere from 2-5 hours to perform the service. The longer the hair, the longer the procedure

You can prep your hair before a perm.

Use a moisturizing conditioner after you shampoo the night before getting a perm. Avoid using a deep conditioner 24 hours before a perm (otherwise, the curl may not take).